There is no language more powerful than the language of music. Music crosses all cultural and linguistic barriers.
You will find people in Asia appreciating the music of Bach, Mozart, or any number of European composers. You will see North Americans choosing Indian ballads over their own local selections. And, even in the heart of Africa, you will find indigenous tribes singing and dancing to the music of the Western pop heroes.
In Africa, certain tribes even use the music of such composers as Jimi Hendrix in their Voodoo rituals since the beat and atmospheres found in his work, and that of other rock musicians, so closely resemble the rhythmic style of the native jungle groove. Rock is equally suitable for inducing the right atmosphere for the ritual dances and religious ceremonies.